Brand new start-up Tommy Trinder has been shortlisted for two awards in this year’s Construction Marketing Awards (CMAs). Launching a new company in such a tumultuous year posed some serious challenges, but thanks to an innovative product and a flexible approach to marketing, it’s been a huge success.
According to the company, Tommy Trinder’s Framepoint® technology makes selling windows and doors easier for installers. It allows users to wrap all their products together in one coherent, easy-to-use interface – as well as being a ‘world-class’ visualisation tool and quote generator.
Tommy Trinder worked closely with MRA Marketing on a strategic marketing campaign to promote the many benefits of Framepoint in articles, news releases, and on social media. During the first national lockdown in March, Tommy Trinder and MRA Marketing devised a remote selling guide to show installers how to sell without a home visit.
“This year has been a bit of an odd one, but we were able to take it in our stride,” explains Tommy Trinder CEO Chris Brunsdon. “Framepoint has benefitted every installer that has signed up and it’s brilliant to know we’ve been helping businesses during the pandemic.”
Tommy Trinder is in the running for awards in two categories: Best Product Launch and Best Mid-Range Budget Campaign. “We’re over the moon to be up for not one, but two CMA awards,” continues Chris. “It’s great to be recognised at all, let alone in our first year of trading.”
The prestigious awards ceremony will be a virtual event this year, taking place on 26th November – visit www.cmawards.co.uk for more information.
For more information on Framepoint visit www.tommytrinder.com