One of the UK’s fastest growing manufacturers of outdoor living products has seen a phenomenal surge in leads and sales thanks to a little help from Insight Data.
The Milwood Group, which specialises in aluminium verandas, canopies and carports partnered with Insight Data to develop a highly-targeted marketing strategy which includes email marketing and telesales. Alongside promoting their product range, the firm wanted to showcase their new trade partner scheme.
“We came to Insight Data looking to build the Milwood brand and establish new partnerships with potential trade customers,” comments Mark Wood, Managing Director of The Milwood Group. “The results from our campaign were far beyond what we ever could have imagined. We have received unbelievable amounts of interest in our products and services, so much so, it’s all hands-on deck to meet this new demand. Since partnering with Insight, we have employed a further eight full-time staff.”
“We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copy writers or graphic designers, we were safe in the knowledge that Insight understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.”
Insight Data provides marketing intelligence and prospect data for fenestration and wider construction industries. Their database offers accurate data for over 60,000 potential customers including credit ratings, supply information and key decision makers. Through their direct marketing division, Insight Data can create and implement targeted strategies including direct mailers, e-shots, flyers and drop cards.
The firm has also invested heavily in its telesales division to offer customers like The Milwood Group, an effective way to outsource telemarketing projects. Each member of staff has received thorough industry training and product knowledge to ensure the best results.
“Direct marketing is such a powerful tool, because as the name suggests, it gives businesses direct contact with potential customers”, comments Jade Greenhow, Insight Data’s General Manager. “We’ve forged a close partnership with The Milwood Group and it’s great to see such powerful results from their email marketing and telesales campaign. At Insight, we have a proven track record of helping businesses across the industry generate more leads, advance their marketing strategies and ultimately grow their business.”
Insight Data are the creators of Salestracker, the online prospect database, CRM system and integrated email marketing platform.
For a demo of Salestracker or for more information, contact Insight Data on 01934 808293or via email at firstname.lastname@example.org.