Will Trust Be The Biggest Driver For Consumers In 2024?

by | Nov 22, 2023 | Viewpoint

With financial caution set to continue for households in 2024, trust could well be the biggest driver for consumers when eyeing up home improvements says Andy Royle, co-founder and director of Leads2Trade, provider of double qualified window, door and conservatory sales leads.

In today’s ever-evolving economic landscape, financial caution has seen the home improvement market become a little less buoyant. And with good reason. Economic uncertainty and fluctuating markets have understandably left many consumers more conscious of their spending habits.

In such times, consumers tend to seek cost-effective solutions without compromising on quality, and with the sky-high cost of living set to continue in the year ahead, those that do decide to go ahead with home improvements are likely to look towards trust when it comes to choosing an installer to carry out the work.

The combination of financial caution and a growing desire for reliability amid uncertain times is likely to fuel consumers to increasingly turn to local installers rather than larger, national companies.

Trust has of course always played a pivotal role in consumers’ decisions, especially when it comes to home improvement projects. With the current economic climate, however, a shift to local business is increasingly likely.

Local installers often offer more competitive pricing and a more personalised service, fostering a sense of trust, while there is a continuing importance on supporting local economies.

We have seen first-hand over the years what consumers want from an installer, and while price is still important, they are increasingly looking for trust. Our comparison service provides them with two installers and booked appointments with both so they can find the right installer in their area.

We are still seeing a huge number of enquiries come through our comparison service and our online assets for installers on our trusted member network, and smaller to mid installers with the right offerings, marketing and business focus have a great opportunity to win more business.

In times of uncertainty, consumers are not just seeking products and services; they are seeking reassurance and reliability, making local installers an increasingly preferred choice for those looking for home improvements.

leads2trade.co.uk/products/windows-doors-and-conservatory-leads

Related Posts

Viewpoint

The Bigger Picture

Greg Beachim, sales manager at Cyncly business First Degree Systems, says a measured approach to investment will lay the foundations for tomorrow’s growth. We report. Investment in infrastructure and systems should begin yesterday, or at least that’s how it feels...

Viewpoint

New Kid On The Block

Image Above: Arun Photay While new to the glass industry, owner of Thermoseal Group customer Glass Express Midlands, Arun Photay, is focused on driving up quality – rubbing shoulders with ministers in the process. We talk to him to find out more. Oldbury-based IGU...

Viewpoint

A Long-Term Relationship

We talk to Julien Piper, Director of Omega Windows, Doors and Conservatories about the benefits of partnering with Sternfenster. Margate-based Omega, has sold the full Sternfenster range windows and doors to homeowners across Kent since 1994, and has operated from...

Viewpoint

Red Herring?

Thermoseal’s sales director Mark Hickox argues that the Future Homes and Buildings Standards were an opportunity missed, but are they just a red herring? On December 13, 2023, the government finally opened the consultation on the Future Homes and Buildings...

Viewpoint

Qualicoat Release Exposure Categories

By Angus Mackie - Qualicoat Chair The recently released Technical Information Sheet No.4 from Qualicoat ‘Recommendations for the Corrosion protection’ now offers specifiers guidance on the recommended pretreatment system to specify for various “Corrosivity...

Viewpoint

CAB Reviews The Year Ahead

With construction output expected to decrease by 2.1% in 2024, according the latest report from the Construction Products Association, how will aluminium fenestration fare in the year ahead? It is fair to say that 2024 will be a challenge for some, but for many it...

Viewpoint

The Business Pilot Barometer

The Business Pilot Barometer offers a monthly analysis of the key trends defining window and door retail. It draws on real industry data collated by Business Pilot, the cloud-based business management. To find out more see www.businesspilot.co.uk/barometer Increase...

Viewpoint

Partnering For Success

Image Above: Michale Hewitt Over the past four years, AT Precision has carved a niche as a leading UK hardware supplier for window and door fabricators. And with a focus on in-house manufacturing, quality and affordability, they’ve earned a loyal following. We sat...

Viewpoint

Less About The Market, And More About The Marketing

Image Above: Mark Atkinson Do you have the tools to engage with a new house-buying generation, asks Hurst’s Sales Director Mark Atkinson. According to the Office for National Statistics, property values were £6,000 lower in November 2023 than they were a year...

Pin It on Pinterest

Share This