Image Above: Sarah Hitchings, sales and marketing director of The Residence Collection
As 2019 draws to a close, The Residence Collection are already looking towards 2020, with a view to leading the market in terms of tomorrow’s window and residential door design convention, across their R2, R7 and R9 product platforms.
The Residence Collection was the first brand in the PVCu sector to develop a flush casement window, in the form of what the company says still remains the only true timber casement alternative, based on traditional 19th Century window dimensions. The brand has also been fundamental in the adoption of dual colour finishes and still stands alone with foiled rebates and in the case of R7, seven different substrates.
According to the influential brand, 2020 is likely to be a year where product differentiation is paramount, with R7 taking share out of 70mm window systems and R2 cutting a unique product trajectory for what is the ultimate contemporary PVCu window. R2 has the same product dimensions as the defining R9 window and door, yet with a square architectural edge and matching square glazing beads for double and triple glazing.
The Residence Collection opined that while other companies are still playing catch up with ‘heritage inspired’ windows, R2 is likely to find its niche for the ultimate urban PVCu window and door design, with genuine architectural appeal. When it comes to residential doors, then after a huge surge of interest in 2019, the new RD range of engineered panel doors will also experience further strong product adoption, says the company.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: “Yet again in 2019 we have influenced the industry in terms of innovation, product design and genuine consumer appeal. R2 and the RD range are the standout products that we genuinely believe will influence the market in 2020, so don’t stand still, stand out!”