Window Industry Marketing Veteran Sells Media Business

by | Sep 20, 2023 | Marketing

Andrew Scott, the founder of Purplex Marketing and Insight Data, has successfully sold his media and events venture, Business Leader, to Richard Harpin, the visionary behind the £4.1 billion enterprise HomeServe PLC.

Established in 2012 by Scott, Business Leader has been dedicated to inspiring, networking, and enlightening high-growth UK entrepreneurs through an array of media offerings and substantial events, notably the Business Leader Awards.

Andrew commented: “What started as a spin-out publishing business 11 years ago evolved into the leading media platform for entrepreneurs in the UK with a circulation list of over 350,000 contacts. I will continue to keep my hand in the venture with Richard Harpin as my new business partner, however my heart has always been in the window industry and I’m excited to focus back on my core businesses.”

Presently, Purplex Marketing extends its support to more than 150 clients, encompassing digital marketing, PR, communications, and brand strategy services. Concurrently, Insight Data delivers market intelligence and business data solutions to an extensive network of over 800 firms within the industry, as stated by the company.

“The industry has faced a very turbulent time over the last couple of years and I am looking forward to rolling my sleeves up and really supporting and guiding our clients,” adds Andrew.

“Consumer attitudes are changing and marketing strategies that worked well three years ago will not necessarily work well today, marketing must continue to evolve.”

Andrew Scott is also the founder of the Glazing Summit, an industry conference inaugurated in 2017. This summit serves as a gathering ground for business owners and leaders within the glazing industry, fostering connections and facilitating the exchange of knowledge and best practices.

www.purplexmarketing.com

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