Yale has appointed Paul Balfe in a role that will see him drive sales across the northwest of England.
Paul, who has 36 years of experience in the door and window industry, has been appointed as sales manager northwest.
In his new role he will be responsible for developing relationships with the company’s fabricator partners, as well as its strategic distribution partners.
Discussing his appointment, Paul commented: “I’m very excited to be joining the Yale business. The brand has such a strong heritage and reputation for quality. I can’t wait to get out in the field to meet with customers and will ensure that we deliver the best possible service.”
John Fletcher, national sales manager for Yale DWS, adds: “We are delighted to have Paul join our team. The fact that he’s worked in the hardware industry for 36 years means that he brings a wealth of knowledge and extensive experience to the role. He will be a valuable asset to the business.”