Image Above: Lis Clarke
Fensa has announced that all its members now have access to a range of digital marketing initiatives at a discounted rate, because of its partnership with industry online specialist, ICAAL.
“In an increasingly digital era, online marketing offers a crucial means of promotion and lead generation,” says Lis Clarke, operations director for Fensa and the BFRC, “but it can be daunting for those without much experience. We wanted to support members by partnering with a trusted expert in the field. We have worked with the team at ICAAL for a while now as they have supported members with their ambitious growth plans, but we wanted to up the ante and offer our entire membership reduced rates for ICAAL’s excellent services.”
Chris Tahmasaby, chief executive officer of ICAAL adds: “We have been working with Fensa for several years, providing innovative lead generation benefits for its members. Due to the success of these initiatives, we are delighted to now be working as the accrediting body’s preferred marketing partner, providing our range of digital marketing services to help members achieve growth. Further information on the partnership and our offering can be found at www.fensa.org.uk/icaal-marketing but just some of the services included are SEO, website design, and lead generation. We are also experts in the fenestration industry so are perfectly placed to help Fensa further support its members.”
Lis concludes: “As homeowner purse strings start to tighten, clever and creative marketing is a must-have tool and now thanks to our partnership with ICAAL, it’s an affordable one too. We’re always looking for ways to improve our offering to Approved Installers and firmly believe that with ICAAL’s vast experience within the fenestration sector specifically, this partnership to provide professional digital marketing will be a fantastic addition to our programme of benefits.”
