When a picture is worth a thousand words, how do you place value on a video? Or even a whole series of them? To better convey the ‘fantastic features’ and benefits of their product ranges, Ireland based manufacturer Apeer have released a collection of six clips to make the installer’s job of selling, easier.

Like miniature TED talks, each of the videos concisely describes the pros of Apeer and Silka products in under three minutes, with topics including security, glass, energy efficiency and colour options. Close up visuals of police approved integrated locking systems, glass manufacture and money saving A++ rated doors mean that homeowners looking to upgrade have a clear idea of what their new purchase will offer.

Managing director Asa McGillian is excited to see how the videos are received by installers: “The videos are informative for installers but can also be used by them as a tool to effectively sell or explain Apeer and Silka to their homeowner customers. For those customers who like detail, we made sure that the scripts of the videos answered questions that installers are most frequently asked, while still highlighting the aesthetic and functional benefits.”

Apeer says that of all six, the Silka Doors video – while less technical than the rest – is a must see. ‘It shows how the products ooze effortless, contemporary design, and reminds customers that if a choice of 27 colours isn’t quite enough, Apeer will take any sample colour and match it.’

Asa continued: “For easy access, the videos will be available on Apeer’s website. We expect that over time, each clip will form a fundamental part of any sale; homeowners all shop differently and some will really like the ‘movie’ effect to better understand what they’re getting. If we can reach more people by letting these visuals do the talking, we’re happy to support our installers by rolling them out.”